Reporting
We show our work.
Every month: what we changed, what moved, and what is next. In plain language, with the numbers attached. If something did not work, we say so — that is the part most agencies leave out.
Reporting is in every monthly package. It is not an add-on.
What is in it
Five things, every month.
The metrics that reach your bottom line. Not the ones that exist to make a report look thick.
Keyword performance
Where you rank for the terms that matter, tracked month over month. Which ones moved, which did not, and which new ones opened up.
Traffic
How many people came, where from — organic, paid, social — and which pages did the work.
Conversions
Traffic is not the point. Form submissions, phone calls, and sales, attributed to the pages that produced them.
Google Business Profile
For local clients: who found you on Maps, who asked for directions, who called straight from the search results.
Technical health
Page speed, Core Web Vitals, crawl errors. The things that quietly undo everything else if nobody watches them.
The difference
A dashboard is not a report.
Numbers tell you what happened. Somebody still has to tell you why, and what they are doing about it.
In every report
A written summary from the person who did the work.
Most agencies automate a PDF and hit send. Ours is written by the developer or strategist on your account: what they changed this month, what it did, and what they are doing next.
It is the part you will actually read, and the part that tells you whether your money is working.
Between reports
You should not have to wait for month-end.
So we pair Google Search Console with Rybbit, a privacy-first analytics platform. Search Console shows where you rank. Rybbit shows what people actually do when they arrive.
You get access to both from day one. Not a screenshot of them once a month.
Live, 24/7
You never have to ask us for an update. Your dashboard is the same dashboard we look at, available whenever you want it.
The whole path, not just the entry
Journey mapping shows where customers come from and the route they take from first click to checkout — so we know which page loses them.
Cookieless and GDPR-compliant
We measure 100% of your traffic, including visitors who block conventional tracking, without adding weight to your pages.
Fixes ship the same week
Session data surfaces the bottleneck as it happens. We do not sit on a known problem for three weeks so it can be news in a report.
Where to next
Reporting comes with the work. Start here.
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